Occasionally, prospective clients reach out to us who have never engaged with an outside public relations agency before.
This lack of experience can present a challenge, and an education about the overall PR process itself becomes vital if the prospective clients hope to achieve their business goals.
Those new to PR are usually new to the concepts of an integrated communications strategy, how it works in practice, and what the cost and ROI will be.
Many of these businesses that are new to these concepts have gone on to become long-term DLPR clients. But sometimes, the real challenge is overcoming preconceived notions of what a PR agency’s communications program can deliver and how the process should work.
Based on these past experiences — and in an effort to help prospects and everyone engaged in the public relations process — we thought it would be helpful to compile a list of “9 things to know” before hiring an outside communications consultant:
Keeping these nine points in mind before and during an engagement with a communications firm will not only align expectations, but also create a more valuable and successful PR program.